Dima Kapranov

Product strategist and executor, brand and UX/UI design amateur, data and user-driven decision-maker and growth hacker.

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Lived long-term in 4 countries, and eventually found my home in the UK. Experience of living and working without borders helped me with an international perspective and global differences in product development and user behaviour.

Built Hattl, an AI recruitment platform aiming to help job seekers and companies find each other and fall in love.

Founded Product Crawl, a not-boring product community. Product Crawl is my passion project, a community of product enthusiasts who come together to share insights, network, and innovate.

  • Reached over 250 community members in less than 6 months

  • The most successful event so far gathered over 80 attendees, and I barely managed to find a pub to fit all those people there :D

Obtained a Global Talent status and endorsed by Tech Nation UK. As I love contributing to the UK’s tech ecosystem, it is one of my proudest achievements.

Made a product for the UN's COP, that reached 650k users in 5 days. These results came from a user-focused approach, efficient design, and robust architecture that met the demands of a global audience.

Made several worthy achievements during product and design career.

  • Developed a seamless solution for handling large-scale event sales without queues during peak times

  • Transformed a B2B sales-driven product into a self-serve SaaS platform, driving 30% market share growth

  • Led product development for GDPR compliance, unlocking European market potential for the MENA region's leading ticketing platform

  • Helped to scale the local leading last-mile grocery delivery app.

Started my first value-driven and customer-centric business at 16, grew it and sold it at the age of 18.

Collecting vinyl records with movie soundtracks. For me, it’s a way to compliment the composer, although I can find those tracks on Spotify.

Doing photography, mostly portraits. Capturing the essence of a person in a single shot.

Recent posts

Product
3
min read

Who is a Technical Product Manager? Diving Deep into the Role

Learn what makes a Technical Product Manager different from a classic PM, why the role is so in demand, and how to build the skills you'll need to thrive.

Dima Kapranov
November 20, 2024
Product
3
min read

Conversion Rate Isn't Everything: How to Create a Metric Tree That Drives Actual Results

Learn why conversion rate shouldn't be your only focus. Discover how to build a metric tree and break down big metrics into actionable insights that drive product growth.

Dima Kapranov
November 13, 2024
Product
8
min read

Growth Hacking or Continuous Discovery? Which Framework Works Better for Your Product?

Growth hacking or continuous discovery? Learn which framework works best for your product, depending on its lifecycle stage and your business goals.

Dima Kapranov
November 7, 2024
Product
6
min read

Building a Startup in 2024: Should You Take the Leap?

Thinking about starting a startup in 2024? Discover why bootstrapping might be a smarter move than seeking investment, how to master unit economics, & key strategies for building a resilient business.

Dima Kapranov
October 30, 2024
Data and analytics
7
min read

UX insights, or how to build and read user-flow maps

A large part of the analytics is easy to build without complications. User behaviour analytics often raises questions, especially in products that already have some data legacy.

Dima Kapranov
October 5, 2024
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