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Who is Dima Kapranov
Hi, I'm Dima.
In short, a nice guy obsessed with product, design, data, and business growth.
A product leader with a passion for building stuff people love. Over the last 8+ years, I’ve lived in 4 different countries, worked across product management and growth, brand and UX design for businesses from startups to global scale-ups.
From leading B2C, B2B, SaaS, design and data teams to founding my product community in the UK, my journey has always been about creating and scaling products that solve real problems.
I’m here to keep breaking the limits of what great products and design can do. Based in the UK.
Quick facts about me
Started my first company at 16, and successfully sold it at 18.
Led scale-up from 1M to 10M users. And X-fold boost in revenue.
Founded Product Crawl, a non-boring product community.
Transitioned sales-driven B2B into the SaaS, and expanded market share by 30%.
Launched a product for the UN's COP, gained 650k users in 5 days.
Endorsed as a Global Talent in Product Management by Tech Nation.
Into photography (mostly portraits) and vinyls with movie soundtracks.
My journey
2015-2017
Founded and ran the first digital tattoo studio. Also, was a tattoo artist.
2017-2020
Established e-commerce for an online business. Led this product and the vertical from the ground to becoming the 2nd source of revenue for the company.
2020-2022
Scaled the local leading last-mile grocery delivery app, Samokat. From 1M to 10M users and from 5 to 50 cities nationwide.
2022-2024
Led B2B, SaaS, White-label, and API teams for the top ticketing platform (GCC, MENA, EU, UK).
Spearheaded the transition to a self-serve SaaS model, unlocking major growth opportunities.
Introduced scalable solutions that optimised ticketing for large-scale events and ensured seamless user experiences.
Helped the company expand into new markets by leading GDPR compliance and product customisation.
2023
Moved to the UK and launched Product Crawl.
Grew the community to over 250 members in less than 6 months.
Hosted an event that gathered over 80 attendees in the local pub.
2024
Founded Hattl, and led it through acquisition.
Launched a B2B2C SaaS platform that combined AI and psychology-based assessments.
Drove product strategy from the ground up, scaling both B2B and B2C sides in record time.
Led Hattl through a successful acquisition.
Recent posts
Who is a Technical Product Manager? Diving Deep into the Role
Learn what makes a Technical Product Manager different from a classic PM, why the role is so in demand, and how to build the skills you'll need to thrive.
Dima Kapranov
November 20, 2024
Conversion Rate Isn't Everything: How to Create a Metric Tree That Drives Actual Results
Learn why conversion rate shouldn't be your only focus. Discover how to build a metric tree and break down big metrics into actionable insights that drive product growth.
Dima Kapranov
November 13, 2024
Growth Hacking or Continuous Discovery? Which Framework Works Better for Your Product?
Growth hacking or continuous discovery? Learn which framework works best for your product, depending on its lifecycle stage and your business goals.
Dima Kapranov
November 7, 2024
Building a Startup in 2024: Should You Take the Leap?
Thinking about starting a startup in 2024? Discover why bootstrapping might be a smarter move than seeking investment, how to master unit economics, & key strategies for building a resilient business.
Dima Kapranov
October 30, 2024
UX insights, or how to build and read user-flow maps
A large part of the analytics is easy to build without complications. User behaviour analytics often raises questions, especially in products that already have some data legacy.
Dima Kapranov
October 5, 2024